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Brand Storytelling Masterclass 1
WELCOME
Module #1: Introduce Yourself (1:55)
Brand & Customer Experience
Module #2: Purpose & Mission (1:57)
Module #3: Brand Basics & Construction (2:16)
Module #4: Anatomy of a Business Story (1:03)
Build Your Company's Baseline Narrative
Module #5: Building The Customer Story (1:28)
Module #6: What Problems Does Your Brand Solve?
Module #7: Identifying Your Competitive Advantage
Make the Story Come Alive
Module #8: Your Brand's Experience
Module #9: Brand Story Categories
Module #10: The Founder's Story
Putting it All Together
Module #11: Purpose & Mission Revisited (1:57)
Module #12: Build Your Brand's Positioning Statement
Next Steps (0:44)
Module #4: Anatomy of a Business Story
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