This is an introductory course to help you discover your brand's competitive advantage.
I remember as an Army recruit the military's deep commitment to every 'man' on the field of battle coming home. I've had to literally drag a fellow recruit across a field because she got afraid. There was something then, 20+ years ago, that kept me from not allowing her fail. Today, from start-ups to seasoned companies, I carry that commitment with every team I work with.
I know what it feels like to be left behind figuratively in highly competitive markets. And as a young entrepreneur, I was challenged early by a mentor to 'figure it out' or shut the business down.
We have discovered the formula that works to discover your brand's competitive advantage and give you concrete steps for how to build the right message as well as find your customers. This course is a culmination of the best practices that has not only jumpstarted brands but exponentially increased the confidence of the founder and teams who must execute the brand's direction.
Your Instructor
Christa Chambers-Price is a military intelligence Army veteran and former FBI analyst. For over 20 years, she has been an award-winning designer, brand strategist and marketing professional. Her work has been used from corporations like Bank of America, to startup incubators like StartCo and faculty at Harvard University. As the founder of Entre-SLAM, a business storytelling venture, she has combined her training to help brands discover and own their unique competitive advantage. Since 2012, Entre-SLAM has worked with over 1,000 first and second stage companies and has developed the Business Story Generator Canvas, a mapping tool that captures a brand's journey and its unique narrative. Recognized by CNN/Fortune, Entre-SLAM pushes to ensure game changing results for the both the brand and the visionaries behind it. Christa holds a BA from The University of Michigan and a minor in Russian.